What's the difference between apps we cherish vs. regret?

We partnered with Moment, an app that helps people track their screen time, to ask how much screen time in apps left people feeling happy, and how much time left them in regret. 

The rankings below reflect data collected from a pool of 200,000 iPhone users.

Most Happy

% of Users
Happy
Daily Usage
(Minutes)
1. Calm 99% πŸ™‚
10
2. Google Calendar 99% πŸ™‚
3
3. Headspace 99% πŸ™‚
4
4. Insight Timer 99% πŸ™‚
20
5. The Weather 97% πŸ™‚
3
6. MyFitnessPal 97% πŸ™‚
8
7. Audible 97% πŸ™‚
8
8. Waze 96% πŸ™‚
19
9. Amazon Music 96% πŸ™‚
7
10. Podcasts 96% πŸ™‚
8
11. Kindle 96% πŸ™‚
26
12. Evernote 96% πŸ™‚
10
13. Spotify 95% πŸ™‚
9
14. Weather 95% πŸ™‚
2
15. Canvas 95% πŸ™‚
5

Most Unhappy

% of Users
Unhappy
Daily Usage
(Minutes)
1. Grindr 77% πŸ™
61
2. Candy Crush Saga 71% πŸ™
46
3. Facebook 64% πŸ™
59
4. WeChat 62% πŸ™
97
5. Candy Crush 59% πŸ™
47
6. Reddit 58% πŸ™
56
7. Tweetbot 58% πŸ™
78
8. Weibo 57% πŸ™
73
9. Tinder 56% πŸ™
22
10. Subway Surf 56% πŸ™
32
11. Two Dots 53% πŸ™
34
12. Instagram 51% πŸ™
54
13. Snapchat 50% πŸ™
61
14. 1010! 45% πŸ™
35
15. Clash Royale 42% πŸ™
58
 

Our feelings about apps depend on how much time we spend…

On average, comparing between "Happy" and "Unhappy" amounts of usage of the same apps, their unhappy amount of time is 2.4x the amount of happy time.

  • 😊 22 mins per day on Facebook vs. ☹️ 59 mins.
  • 😊 12 mins per day on CandyCrush instead of ☹️ 47 mins.
  • 😊 29 mins per day on Reddit instead of ☹️ 57 mins.
  • 😊 26 mins per day on Instagram instead of ☹️ 54 mins.

Learn more about the experiment and get the latest app happiness ratings at inthemoment.io.

While this sample has a selection bias of those who care to install an app for this sort of thing, think for a moment about your own usage. Does this apply to you?

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Download Moment (for iOS)
Start rating the time you spend with apps.