Apple and Google, we can do better.


Designers and companies, join a movement to measure our success not by maximizing usage,  but increasing lasting benefits to people's lives.


Re-imagine each layer, from the ground up.


What if our phones helped us disconnect without missing something important, and helped us fall asleep on our schedule?

Home Screens & Browsers

What if browsers empowered us to make lasting life choices with our time– both on and off the screen?

Social Media

What if social media were built around human connection, and minimized loneliness and social comparison?

App Stores & News Feeds

What if news feeds ranked stories by greatest long-term credibility, not most clicks?
And if app stores ranked apps by greatest lasting benefit, not the most usage?


A movement has already started.

Many companies are already designing for Time Well Spent. 

Helps each user reclaim 30-40% of their attention across the Internet.
Helps each user spend 80% less time swiping matches for dates, 5x more conversations.
Helps each user save 10-15 mins per meeting scheduled.
Helps create a million hours of people connecting in real life, every month.
Helps each person learn new skills and do-it-yourself creative projects.
Helps each user add 10 mins of calm and lower stress every morning.
Helps each user learn a university semester's worth of language with 34 hours of use.
Helps each user reclaim 15 mins of quality sleep per night.
Helps teams become 45% more efficient.
Helps the average person reduce daily screen time on phones by 30 mins a day.

Examples of How We Can Design Better

Ready to get started?

Run your product through this design checklist:

Most apps and websites offer screens of choices that implicitly steer the user to stay on the screen longer (like Yelp's nearby restaurants list which encourages people to pogo-stick between options on the screen). In your product, how could your design include choices that send the user off the screen, or help them remember what they really want to be doing?

It's hard to disconnect from many products without being left with lingering concerns, clouding our ability to be present in the rest of our lives. In your product, how can you design to make it easy completely disconnect and eliminate any concerns we might have? Can you help us live our lives without feeling like we need to check if we missed something?

Many products unintentionally give people choices that keep them isolated – a next video to watch by themselves, a document to work on by themselves – which leave people disempowered. In your product, how could you offer social choices that bring users together, or empower people to find warmth or social support just a click away?

Many products send emails or notifications on their schedule in order to maximize conversions or fulfill the businesses' goals. In your product, how can you respect the timing, frequency and duration of use that would most align with the user's ideal life?

Even products that help people "get things done" (GTD) can help people shovel around a set of tasks that doesn't add up to what's most "time well spent" for them. In your product, how can you help the user "get life well lived" (GLL) and focus on the most important things that matter to them, in their life?

Many products talk about how they want to help people's lives, but how can we actually measure it? In your product, can you identify the most lasting "time well spent" experiences and optimize in order to bring about those changes?

Many text communication products make it easy for people to misunderstand each other and lead to unnecessary conflicts that prolong screen time. In your product, how can you help minimize misinterpretations and emphasize clarity and mutual understanding?

Many products mix in distracting detours that take users away from their original goals. In your product, what are the most common goals people have? Do they ever get sidetracked? How could you design to give people direct pathways to get where they want to go, and be done afterwards?

Learn more design tips

Joe Edelman on Empowering Design

Tristan Harris on Designing for Mindful Choices


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