Apple and Google: Let's re-imagine the device.

With every design choice, let's think about what's best for people, not what's best for grabbing eyeballs.


  • What if we designed devices to help us disconnect without missing something important?
  • What if we designed devices to help us fall asleep on our schedule?
  • What if we designed devices for quick in-and-out uses, not endless interactions?

Home Screens & Browsers

  • What if we designed home screens to promote off-screen choices, not just on-screen choices?

Social Media

  • What if we designed social media to reduce loneliness–and made it easier to coordinate with others?

News Feeds

  • What if we designed news feeds to reward the most in-depth reporting, not most clicks?

Here's some examples…